RESTAURANT
Oakhouse is a refined California cuisine restaurant set in a historic Auburn landmark, known for house-aged steaks, regional produce, and craft cocktails in an elevated yet approachable setting.
Launch Marketing Strategy, Content Creation, Photography, PR & Influencer Marketing
SCOPE
LOCATION
Placer County, Ca
THE BRIEF
As a newly opened restaurant in Auburn, Oakhouse needed to establish strong brand awareness and attract local diners in a competitive hospitality market. The objective was to introduce the restaurant to the community, showcase its culinary offerings and atmosphere, and generate sustained customer interest through coordinated marketing and community engagement.
OUR APPROACH
Lluen Marketing Agency led Oakhouse's launch marketing strategy, combining digital marketing, campaign development, and grassroots promotional efforts to build local visibility from day one. The work included social media management, short-form video production, professional food and ambiance photography, influencer collaborations with local creators, PR and media outreach, and strategic marketing consulting. Community-focused promotional efforts helped expand local awareness and establish Oakhouse's presence within the Auburn dining scene right out of the gate.
THE CONTENT
